fresh&easy Dinah Shore Charity Pro-Am announced

RANCHO MIRAGE, Calif., Feb. 15, 2011 – Amy Alcott, a three-time Kraft Nabisco Championship winner and member of the Ladies Professional Golf Association (LPGA) Tour and World Golf Halls of Fame, along with Tim Mason, CEO of Fresh & Easy Neighborhood Market and Fresh & Easy Neighborhood Foundation, have teamed up to host the fresh&easy Dinah Shore Charity Pro-Am.  The inaugural event will celebrate 40 years of the Kraft Nabisco Championship as well as benefit two children’s educational initiatives in the greater Los Angeles area: Park Century School and LA’s BEST.  The inaugural pro-am event will be played on April 2, 2011, at the Mission Hills Country Club, Palmer course.

The fresh&easy Dinah Shore Charity Pro-Am was created by Alcott and Mason to accomplish a dual purpose.  They wanted to honor the legacy of Dinah Shore and the champions and stars of the Kraft Nabisco Championship, which during its 40-year history has showcased the very best of women’s golf, and to raise awareness and funding for important children’s education initiatives.  For full details click fresh&easy. website name .

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